PDF guide for ecommerce founders
Find out where your email marketing may be losing sales.
The Ecommerce Revenue Checkup is a downloadable PDF that helps you score your own email marketing, spot gaps, and decide what to fix first.
One-time payment · instant PDF access
What you get
Read it on desktop, tablet or mobile
Ecommerce Revenue Checkup
$17.99
One-time payment
- ✓Email marketing scorecard with scoring rubric
- ✓Revenue leak identification framework
- ✓Step-by-step audit walkthrough
- ✓Prioritised 30-day action plan template
Secure checkout on Whop
Is your email pulling its weight?
You have an email list. Is it working as hard as it could?
Your email list is an owned revenue channel. Without the right flows, campaigns, segmentation and tracking, you may be missing sales opportunities from your existing traffic and customers.
Where your email setup may have gaps
Missing flows
Automations you may not have
Welcome, abandoned cart, browse and post-purchase emails are common parts of an email setup. The Ecommerce Revenue Checkup shows which ones you have and which you do not.
Campaigns without a plan
Sends with no clear goal
Without a regular sending plan and some segmentation, results can be hard to predict. The Ecommerce Revenue Checkup helps you see how planned your campaigns are.
List growth
Visitors who never subscribe
If visitors leave without joining your list, you have no way to email them later. The Ecommerce Revenue Checkup helps you review your sign-up form and list-growth sources.
A self-guided audit. Meet the Ecommerce Revenue Checkup
- Which email flows you may be missing
- Where your email strategy could be stronger
- Whether your campaigns are planned and consistent
- Ways to improve list growth
- What to prioritise next to get more from your email channel
Know where to start.
The Ecommerce Revenue Checkup helps you spot the gaps and decide what to fix first.
Who is the Ecommerce Revenue Checkup for? It is a good fit if you are...
- Ecommerce founders running email themselves
- Store owners working with an email team or agency
- Brands with a list but no clear view of how email is performing
- Stores that want a stronger email foundation
Works whether you handle email yourself or work with a team.
You get a framework to evaluate every stage, from list building to post-purchase sequences.
What is inside? Everything in the Ecommerce Revenue Checkup
The Email Scorecard
Score your email marketing across 5 areas: list growth, essential automations, campaign strategy, revenue tracking and email health. Each of the 50 checks is scored 0, 1 or 2, for a maximum of 100.
Walk away with
- • A simple 0, 1, 2 scoring rubric
- • A subtotal for each of the 5 areas
- • A total score out of 100
- • A baseline you can re-score later
The Revenue Leak Framework
Use the checks to see where your email setup may be leaking revenue, from list building through to post-purchase flows.
Walk away with
- • Flows you may be missing
- • Gaps in campaign strategy
- • Gaps in tracking and reporting
- • Email health and deliverability checks
Audit Walkthrough + Action Plan
Follow the step-by-step walkthrough, choose your top 3 priorities, then use the 30-day plan template to organise your next steps.
Walk away with
- • Guided audit steps
- • A page to pick your top 3 priorities
- • Recommended next steps for your score
- • A week-by-week 30-day action plan
So you can stop guessing.
Without guessing which email flow to build next. Your scorecard shows where the gaps are.
Without needing an agency just to get started. Work through the whole Ecommerce Revenue Checkup yourself, at your own pace.
Without wondering how your email setup measures up. Score your setup, see your weakest areas and write a 30-day plan.
What is included in the Ecommerce Revenue Checkup
Ecommerce Revenue Checkup by
Email marketing scorecard
Score each stage of your email activity with a clear rubric.
Revenue leak framework
See where your email setup may be leaking revenue.
Step-by-step audit walkthrough
Follow it step by step, no email expertise needed.
Prioritised 30-day action plan template
Turn your scores into a week-by-week plan.
Ecommerce Revenue Checkup
$17.99
One-time payment. Instant PDF access.
Secure checkout on Whop
Common questions about the Ecommerce Revenue Checkup
Who is this for?
Ecommerce founders who want to evaluate their own email marketing, with or without a team, and see where their setup could be stronger.
What format is it?
A downloadable PDF with a scorecard, a revenue leak framework, an audit walkthrough and a 30-day action plan template. Work through it at your own pace and re-score whenever you like.
Do I need to be an email expert?
No. Each check is a plain statement that you score 0, 1 or 2 based on what is live in your business right now.
How do I get it after paying?
You get access to the PDF straight after checkout, on Whop.